Viiking Beverages Private Limited was incorporated on 29 July 2009 with a vision to change how the world looks at the Indian beverage industry. Being an integral part of Viiking Ventures, the company has grown over the years. It started off with a non-alcoholic drink, XXX Energy Drink and later stepped into the alcoholic sector with Goa Beer, the famous Goa Kings Beer and XXX Vodka mix. After tremendous success with the launch of its alcoholic and non-alcoholic beverages, Viiking Beverages launched its flagship blended Scotch whisky Royal Oak and recently launched its premium strong lager beer – Goa Kings Maxx. With successful launches and increasing demand from the market, it has recently launched the SJJ XXX Vodka, the premium Polish Vodka.